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As a business director, owner or senior manager you may have never heard of a writing guru. However if you or your business has anything to do with an online presence, then you need to get up to speed asap before you miss the boat.Just as business gurus are no strangers to conventional off line business, a writing guru is key to achieving exponential internet seo (search engine optimisation) natural organic growth.Many offline businesses fail miserably when making the transition from off-line business to on-line business. Utilising the writing content skills of a conventional sales and marketing writer and proofreading specialist are usually two of the first mistakes made.It is critical to understand internet seo, what it is, what it isn’t, what it’s for and what it isn’t for before even contemplating writing content for your new online business.For a number of years internet seo companies and just about every individual tech guru I have ever employed basked in the glory of what conventional business gurus call the Voodoo and black magic of internet seo.It suited them all to maintain an aura of mystic and elitism about SEO, because it enabled them to charge higher fees and dictate the terms of their retainers.In reality once you crunch through the waffle and bull**it and employ a number of these seo specialists, it becomes clear and apparent that internet seo is not half as difficult as some specialists would have you believe.Now it is fair to state that there are obviously a number of very professional and successful seo tech gurus in the online marketplace. The problem is finding them.As the international business guru my full time occupation is a business growth consultant. I assist many businesses from multiple business sectors and have provided my business support, advice, training and consultation services in 42 different countries.For the past few years I have been heavily involved in producing alternative complimentary revenue generation streams for offline businesses by placing them online.This means that I have personally dealt with many web design companies, web developers, programmers and search engine optimisation specialists. When I tell you that I have had to fire 6 major seo companies in the last 2 years it should give you an indication of how poor the service offered by some of the major players is.All of the seo companies I fired were dismissed because they failed to achieve more that what we could achieve ourselves in-house. They all made lots of promises but all failed to deliver more value than cost.Whenever I enter a new business that has a desire to make the transition to an online presence, virtually every business owner states that he or she want to achieve first place on Google. I know this is not just something I have come across, as many other business gurus tell me they receive the same feedback.So Google first position on page one is the bench mark that most business owners have in their minds. Frequently when dealing with most seo companies they will inform you that this mind-set is pre-programmed for failure.All six of the seo companies I fired insisted when they signed up for their monthly retainer fees,that to achieve a first position listing on Google is a 9 to 18 month task for any new web site. Numerous reasons were given for this, but after you learn about internet seo and how it works, you soon realise this is factually incorrect.In my experience employing a proven internet seo writing guru can get you high rankings in a relatively short time frame. The problem is finding a proven internet seo writing guru is very difficult because they are frequently snatched up by the larger seo companies.However with the proliferation of businesses expanding on the internet it is becoming more common place to source a writing guru to produce all your online writing content and internet seo proofreading at a very realistic seo price.This article is only focussed on natural organic growth positioning from producing written articles for organic search engine positioning.Writing guru top 5 seo secrets by the international business guru describes how retaining the services of a writing guru to promote your online sales & marketing, or internet seo can help grow your business exponentially at a great seo price.Business gurus are actively promoting a writing guru for writing content to slay online business competitors at great writing rates. A tech guru doesn’t have the internet seo proofreading skills to succeed.The following top 5 seo secrets are just some areas for consideration.#1 What Business Clients WantMost clients want first page Google positioning at a reasonable seo price. Any professional internet seo writing guru or tech guru will advise you that prospective customers are 4 to 6 times more likely to buy from a company who feature on the left hand natural organic growth side of the search engine page than from companies featuring on the right hand side as PPC or sponsored links.The first top 5 seo secrets from the international business guru is to employ a proven writing guru who understands how to achieve this by producing clever writing content and keen key word/phrase proofreading skills. A select number of business gurus will be able to point you towards a skilled writing guru who charges reasonable writing rates for your online writing marketing and writing media.#2 Internet SeoIf you want your business to explode with sales on the internet, then the two most common methods are internet seo sometimes called natural organic growth positioning, which shows up on the left hand side of your screen when you type in a key word or phrase. The second is pay per click, known as PPC, or sponsored links. These typically appear on the right hand side of your screen and sometimes above the organic growth positions.Natural organic growth positioning requires someone like an internet seo writing guru to write an article about you or your business. All search engines proclaim they exist first and foremost as information directories.They like to provide informative articles for their online customers. Always check your writing content and proofreading and ensure your tech guru sources all your online writing marketing and writing media at a competitive seo price because the international business guru advises writing rates can vary significantly.Business gurus advise the idea, is to write an article that is so credible that all the search engines recognise its value to their customers and it places high on the organic growth positioning.#3 Writing ContentThe international business guru suggests the success of writing marketing or writing media articles for internet seo comes down to the quality of the writing content.Sometimes a writing guru will team up with a tech guru to ensure absolute top quality information is included in the article and that the proofreading is quality as well. Many business gurus foolishly maintain a blinkered approach to the seo price and writing rates when they should be focussing on the quality of the writing content.#4 Tech Guru ProofreadingOne of the top 5 seo secrets that all seo business gurus should be aware of the differences required by a writing guru for proofreading internet seo writing content. Writing internet seo content is very different to conventional business writing marketing or writing media. For example the international business guru states that one of the top 5 seo secrets is that an online writing guru may deliberately instruct the tech guru to allow some key word or key phrase spelling mistakes to remain in the article.Although this flies in the face of conventional offline marketing, any skilled writing guru will have researched the online search phrases and if enough people key in a search word, or phrase which they spell incorrectly, then the writer will want to capture those search readers.This is just one of the top 5 seo secrets that dictates a proven writing guru can command good writing rates without charging their clients an extortionate seo price,#5 Writing RatesThis is the greatest one of the top 5 seo secrets, for which the international business guru advises the following. When you consider internet seo, writing content, writing marketing, writing media, proofreading and writing rates, you will never find a consistency from one writing guru to another.When considering seo price, it’s best to focus on the quality of the article produced for you and the position or positions it has attained in the natural organic growth positioning.

Introduction and ImportanceSoftware development companies dedicate a substantial amount of resources and manpower for the development of applications according to requirements specified by enterprises or individuals. However, subsequent to development of such applications/software, companies are required to ensure that such software/applications perform in accordance with the client’s requirements. To ensure that any and all bugs in the software are identified prior to the deployment, various testing procedures are implemented by the IT industry. The importance of this is directly related to the ability of software to measure up to its potential. If the new software is unable to perform the task it was designed for, the client might face severe losses due to stoppage of work and also adversely affect the business of the software development company. The scope of these procedures is to facilitate identification of a problem in the software, fixing of such problems is not within in the scope of software testing. Some of the leading methodologies implemented by companies in the IT industry include General, Load, Functional and Regression Testing.General TestingThis refers to the general tests carried out on software/applications to ensure the functionality of newly developed software. Some of the common tests included as part of standard Quality Assurance procedures are web performance and usability testing. The web performance testing procedure is mostly engaged in evaluating the online performance of a web-based software application or a website. Usability testing is a mainly subjective approach, which ensures that the software is capable of being utilized effectively in a given set of circumstances. The purpose is to identify the general operating capability of the software/application being tested and to help developers determine some of the areas of improvement for the software. A software development company usually performs general testing of software/applications along with other more advanced methods to ensure that the software conforms to the pre-defined operational capabilities specified by the client/user group.Load TestingThe load testing procedure simulates operating conditions of the software/application during periods of higher/normal load to gauge the effect of such changes on the functioning of the software/application. This is not the same as stress testing, because load testing checks the operational capabilities in case of both normal load and high load conditions, while stress testing attempts to induce errors in normal operations by using increased system load. This is considered to be a type of non-functional testing, which is undertaken by software development companies to gauge the multi-user support capabilities of the application.As a commonly employed practice in the software industry, its specific goals are widely disputed and the term is often utilized in conjunctions with volume, reliability, software performance and concurrency testing. By using load testing, developers can attempt to determine the reason for slow performance of software. The common reasons for such slow response commonly include load balancing between multiple servers, client-side processing, network congestion/latency, available database service and/or bugs in the application server(s) or software. The use of load testing is recommended for software/applications, which are subjected to SLA (service level agreement) for ensuring that the software is capable of supporting multiple users. As the procedure simulates an increase in system load by using multiple virtual users, various software are currently available to carry out load testing. Some of the leading load-testing tools used by developers globally are IBM Rational Performance Tester, Apache JMeter, LoadRunner etc. Additionally, a load testing tool commonly favored by software testing companies in India is available as part of the Visual Studio Ultimate Edition of Microsoft.Functional Testing This type of testing is a type of black-box testing based on the specifications of the software components being tested. The functions of specific components of the software are feeding inputs and checking the output thus obtained. In functional testing, the internal structure of the program is seldom considered hence, it is classified as a type of black-box testing. The key steps involved in functional testing include identification of functions, which the software is expected to perform, creation of input data according to specifications of the identified functions, determining output based on the specifications of those functions, executing the test scenario followed by comparison of the obtained output vs. the expected output. Functional testing is not the same as system testing as system testing involves validation of a program in comparison to the published system or user requirements, whereas, functional testing is carried out by checking a program with respect to established specifications and available design documents for the software/applications.Regression TestingThe regression testing refers to any type of software testing, which attempts to identify bugs, which are present in either the functional or the non-functional areas of a system subsequent to making modifications such as configuration and patch changes. The key function of regression testing is to ensure that the use of a patch or upgrade does not lead to the introduction of a new bug into the existing system. Additionally, regression testing helps ensure that the changes in one section of the software do not induce changes in another part of the software’s code. Some of the commonly applied regression testing methods include the use of earlier tests to check for alterations in program operation and the search of any previously fixed bugs, which had re-emerged subsequent to introduction of the new code. Fixed bugs in software often re-emerge and regression testing is one of the leading methods to ensure that such re-emergence is identified and easily controlled before any lasting damage occurs. Software development companies repeatedly perform regression testing of software/applications after any change in coding such as use of patches etc. to ensure that the functionality of the application is unimpaired. Such repetitive testing is usually automated by using an external tool such as Bamboo, TeamCity, Jenkins, Hudson, Tinderbox or BuildBot. This type of testing is generally performed by the QA team in case of leading software development companies, however, smaller companies are often engaged in outsourcing such services to companies specializing in the field of software QA and testing.What’s Next?As new technologies emerge, more testing procedures are being developed and implemented by organizations all over the world to ensure that new software perform according to their requirements and specifications even when stress or when additional functionality is introduced into the software. The emerging testing solutions, which are powered by new technology, are designed to reduce the time and resources required for testing in order to streamline the quality control / quality assurance services associated with software development. Some additional types of testing, which are currently used in the software industry are white box testing, system testing, non-functional testing, acceptance testing and integration testing. Each of these testing was developed to identify and resolve application/software limitations in a specific set of conditions; hence they are useful for software testing carried out in case of specific quality assurance and testing procedures.

DISCIPLINE
You need to understand that no amount of goals setting without discipline can lead to success. You cannot succeed in trading without discipline. No one can succeed in any business let alone trading without absolute discipline. Discipline is the bedrock of successful traders. It’s the discipline that separate human accomplishment from human failure, successful traders from unsuccessful traders, winning trades from losing trades. It allows you to stay glue with your goal and desire. I really believe you and I cannot be exceptionally happy without discipline, in the same way we cannot be exceptionally organized, wealthy, and intelligent without any form of discipline. In my own views and few traders I have interviewed, trading system is rated far below discipline and money management in the ladder of success in trading business. The best place to meet people of great achievers, investors, traders, writers, lovers, fathers, etc is the club of discipline. It’s the only parameter that separates you from million traders. A discipline person knows he must be willing to dedicate 100% of his time and other resources to the success of a chosen profession. No matter what it takes, he’s willing to endure. The ability to execute each trade as planned is discipline. When you follow through your trading system and plans, you exercise good discipline. The trading system may be well back-tested and reliable, its discipline that will makes it work and effective. No system can be 100% accurate and generate 100% winning trades at all time thus during the drawdown, its discipline that will make you take the loser quickly and move to next trade, stick to the system as long as you believe in workability and reliability that in the long run it will generate profits. The discipline of the trader manifests in his decision taking. When you are trading, always remind yourself that discipline in terms of acceptance of the outcome of the result in whichever way is taking responsibility. You must accept the risk before you open any position. Trading should be treated like a business, uplifting yourself from realm of unconscious state of emotional and rational incompetence to mental and emotional state of competence is as result of proper preparation and discipline. When you get into a tight place and everything goes against you, till it seems as though you could not hang on a minute longer, never give up then for that is just the place and time that the tide will turn says Harriet Beecher Stowe. My experience has really helped to make simple classification of discipline in trading. Emotional, System and Professional Discipline. A trader may not be perfect in all but should strive to improve every day.Emotional Discipline
I have read books upon books about how to remove emotion from trading yet I have not seen anyone who has successfully removed emotion from trading. I have only seen people who are aware of their emotion. You cannot totally remove emotion from trading – never. But since you understand now that your self-awareness is the most important discipline factor, you can use any level of your emotion to your advantage (conscious and unconscious). There is logical distinction between being aware of feelings and acting to change. The emotion authors, writers, and other traders are trying to explain is the unconscious emotion. These two emotions need not be generalized as emotion cannot be totally eradicated in trading. The way to work it out is through discipline and understanding by bringing the unstable unconscious emotion to stability. The moment emotion comes into awareness, evaluation set in.From psychological point of view it’s understood that unconscious action is brought into awareness, it registers in the cortex and the cortex can evaluate things anew, decide to change the outlook. Feeling (emotion) is part of decision making, analyzing it makes it rational. Traders more often than not are deceived by price actions of the market by the force of buyers and sellers who try hard to push the price action to their desirable position. The price might not be true value of a particular underlying instrument but the force of emotions by buyers and sellers at that particular time caused it. Since trading the markets are zero-sum transactions it is not mathematically possible to ever know with certainty that any trade assumption or guessing will be right except later after the position has been opened. However as price discounts the true state of the market at any particular time, a trader should understand that the price is there because that’s where it should be and it’s caused by the force of demand and supply. So if you as a trader feel indifference about the current price, the ability to remain in stillness and calmness position in spite of the price action movement without force of emotion to take unjustified trades is what I refer as Emotional Discipline. You must at some point in the market ‘Stand down’. Do nothing other than watching the force of other buyers and sellers in the market. When you are emotionally disciplined you will stay with the principle of stillness, calmness and avoid chaos caused by other traders especially when you cannot digest element of understanding in prevailing market direction. Remember we fear what we don’t understand.Professional Discipline
No one knows all. Nobody has all the answers. Knowing that you do not know anything is far wiser than thinking that you know a lot when you really don’t. A professional trader knows what he doesn’t know, his weakness and make up for it. This ability of a trader to know what he doesn’t know and discipline himself to seek knowledge and education for improvement in order to be a better trader not minding the cost is what I called Professional Discipline. It’s a known fact that only 3% of readers read a whole book starting from chapter one. Same goes to what is being learnt or taught. The only 3% traders who strive for improvement everyday reach the professional level. To reach professional level education is the key and the only way. Nothing happens until it is discipline. Indiscipline vision is a chatter vision, indiscipline traders are failed traders. Professional discipline begins with your mind. You have to unclutter your mind from prejudices effect of the market. Direct your focus and attitude on the main thing that is happening not what you think should happen in the market. Strive to be a better trader, work on yourself and attitude.System Discipline:
The common saying by traders and analysts is Plan your trade and trade your plan, yet only few traders stick to this simple rule. The premise of system discipline is your ability to discipline yourself to trade your system, accept the risk and outcome of your trades, win or loss after you have tested the system. The best trading system often seems idiotically simple to some traders who are unaccustomed to this sort of trading. It’s the system discipline that espouses your edge after considering available mathematical facts and variables and emotional detachment from the market. Perhaps in the world of trading, no matter how discipline you are, you will experience losers. Your system will fail to generate profit. This is not new; all trading system has drawdown time. Accept and improve on it. Remember failing or losing trade is a step closer to a winning trade. Be strategically discipline and know when things are not working, thus stop. I am no better in this regards or victim of any of the discipline like other behavioral patterns of market participants. Be a wise trader who learns from mistakes of others.Enemies of Discipline
Fear! Fear is a form of negative or positive instruction from the brain. With fear blood goes to the large skeletal muscles, such as in the legs, making it easier to flee. You want to flee from what you fear because you lack disciple. Fear is an enemy of discipline. Everybody fears one thing or another; Dr Susan Jeffries admitted and says ‘ As long as I continue to stretch my capabilities, as long as I continue to take risks in making my dreams come true, I am going to experience fear in fact we all fear what we don’t understand. This is usually caused by ignorance or lack of understanding. Un-disciplined mind will not be patient to learn what is necessary especially in trading or analyze his fear. Fear is analysed as the greatest enemy of success in life, it’s the enemy of traders. Traders have many fears such as fears of losing, fear of missing out, among other fears. This is detailed in the last edition of this magazine. There are other fears known to man such asFear of Failure
This is the most prevalent form of fear. All new traders have this form of fear at one point or the other. When a trader loss a trade and experience drawdown in his account beyond what he could imagine, fear gripes him and his interest of trading dwindles, he loses the drives and desire to trade again. He automatically avoids trading. This fear is caused by lack of discipline. You need to learn all you need and move on in the business. You are afraid because you don’t want to fail again. Henry Ford was once asked by a journalist about advice he would give to aspiring entrepreneur, he said ‘He should double the rate of his failure’. The only way to do that is doing what you afraid of.Fear of Success
The fear of success comes from not believing that you are destiny to succeed. Earlier in my life, I fear success as undesirable element, as if it’s meant for certain people until I had a turnaround in my academic. I struggled to champion a course and I succeed in doing that while those I believe to be smart are no smarter than me either. How in hell am I sabotaging victory myself, robbing myself the joy of success through fear of success? I never realized that I am not doing any good to myself neither my society admitted success as my virtue. The fundamental cause of this is your background and self-belief. Don’t rob yourself of success because you deserve it. It’s your nature. Everybody deserves to succeed. Stop thinking that the world will expect more from you when you succeed, the world will pay you for what you bargain. On the other hand, fears could be analysed and worked on because it could be a good source of spotting future danger. In this case it should be seen as stepping stone not stopping block.The Fear of Unknown
Have you ever wanted to do something and you never did? Have you ever wanted to place trade after your analysis and held back? All this is caused by fear of unknown. You don’t want to because you don’t know what is likely to happen. When you’re afraid of what you don’t know, you’re more inclined to almost implement a new trading strategy. For instance, you’ll open a live account and then not quite follow through on everything you learned from the demo account experience. You’re afraid of what will happen if you just let the strategy fly with real money. That’s a good way to lose your live account. You look for confirmation here and there because you fail to analyze your fear. Yes, I have felt like this in some many ways during trading, I have overcome this by just analyzing my fear a bit more and understand why I am afraid of pulling the trigger. You will not be comfortable giving in to this kind of fear because it’s an enemy of disciple. You fail to place a trade because you are afraid, some minute later you see price action swinging rapidly in that direction and what next – you bite your finger and you look stupid for not taking such trade. Now, you are angry with yourself and force yourself to take a trade, this time it swing against you and say, I know it will. This market is always against me. Doing all this will not help you as a trader, in fact it will ruin you fast as a trader. Why not start even if you may think you would fall.DISTRACTION
If you are a trader, you would agree with me that you have lost some trades due to distraction from family member such as kids, spouse or relative if you are married while if unmarried distracted by friends, siblings, fiancé etc. Little wonder I have, when loss is insignificant and when it is, you surfer it alone. Distraction is what you experience when trading and you will feel like doing other things like sleeping, strolling, or gisting even surfing the internet. You experience different form of distraction in one way or the other in your life especially when you are not concentrating on the job at hand at the moment.Does it mean distraction is bad at all? I don’t think so, too much distraction is bad, and little sometimes might be good and refreshing. I have in many ways allowed myself to be distracted a bit from work at hand which I found to be very comfortable with. This is dangerous as we will all agree but remember there is always time to the most important thing. It’s all about managing yourself. Little distraction means a lot in trading and life because it’s lack of discipline and concentration, how many of us have been allowed to be distracted from a project just in time and never finished such project again, thousand. That’s what distraction can lead to. Trading is now moment business especially if you are an intraday trader nobody knows what is likely to happen next so allowing yourself to be distracted can be detrimental, you have to stay focus. Avoiding distraction in your trading means doing the most important things like trade analysis, news reading, working on the chart for other purposes, writing the article or book you want to write. You need maximum concentration without internal and external form of distraction during that moment. If you are discipline enough you will avoid dangerous distraction.DELAY
When you are allowed to be distracted you have delay in finishing the project because your distraction will make you procrastinate what to do. Procrastination is a form of delay, the act of putting off what you are supposed to do now. I am guilty of procrastination in many ways, I understand it consequence, and I worked at it everyday. I live in now moment for days and do little that count just to avoid procrastination and hesitancy. I want to be dependable, I want to finish up what I have started with deadline but not putting much pressure on myself. I want to work and have fun. I’ve been told that sometimes, you just can’t think clearly about a project until the very last minute. I accept that as valid as this has happened to me many times. At the last minute I seem to have the mental resources to complete a project, doing this will make you happy either because it lacks character building or saps your characters. Discipline is the enemy of delay. When you are discipline as a trader you ultimately avoid delay to the last minute before preparation. You don’t wake up at the time you want to trade but a little more before the time. For instance, when I decided to trade Asian Session, I just need to take a little nap before waking up. I would wake more than two hours before the Asian session begins just to avoid rush or delay in planning my trades. I try as much as possible to avoid delay, procrastinate my sleep for another hour just to take advantage of the Asian market and wake up at the middle of the night for my analysis. In order for you to succeed as a trader, (forex or future) you will need to let go some bad attitude of delay and procrastinate what seem unimportant for what is important. I learnt how to use procrastination to my advantage when I listened to Now Habit Audio Program by Neil Fiore PhD. You may want to do that also. Many a trader prefers staying in a losing trade far too long just to avoid losses. This means they are procrastinating what is more important – the exit even when they know that the potential f winning such trade has diminished. This can drain your account faster than anything. I am writing from experience, I have lived with such habit and I know how it could affect your trading also.DESPAIR
When you trade currency online for a living, you’re going to get burned severally. That’s the blatant truth because you cannot with degree of certainty and accuracy know what will happen most of the time. You will be right at times and get screwed up sometime. At times like that, it’s easy to lose hope. You feel like quitting every day, you feel like the market is against you all the time. You feel hopeless at certain point. Well, in trading especially when you are starting with little knowledge you are likely to experience that, but when you lose hope, you lose everything. You’ve beaten yourself. The best solution to this is to get the help you need to improve your discipline and your trading abilities. It’s not enough to just have a positive attitude, and falsely believe that everything will turnout okay. You have to get up, do something and force yourself to take actions. Most of the time I recommend people getting a coach or someone who take them accountable for what they do.DESTITUTION
Just as lack of hope can rob you of potential future monetary and professional gain from trading, destitution can rob you of discipline. In “Trading for Living” and “Come into My Trading Room”, Dr. Elder recommended starting trading with minimum of $25,000 – $50,000. To my understanding that is the act of tackling destitution problems in trading because a trader with insufficient trading capital or no saving at all should anything happen in trading is opening a new chapter of bankruptcy in his life. Lack of fund available for trading is one the major cause of indiscipline. I know this to be true because I have been in that shoe especially when your lifestyle depends on the outcome of the trades. Trading encompasses other expenses other than your trading capital. Internet, computer malfunction, home expenses, power or electricity bill, water and other utility bill are part of the incurables. If you run out of money, your trading account surfers that’s why some professional recommend trading with the money you can afford to lose.Destitution will rob you of trading discipline and endanger your account. When you have bills to pay at the end of the month you are likely to over-trade. Over-trading will drain your trading account faster than you can ever believe. The pressure to pay bill will trigger unusual impulsive and explosive emotion that can be ruinous to your trading decision lifestyle and affect people you love most in your life. So when you are pressured to perform due to inadequate fund, it’s better to avoid trading totally till you have cash down to sustain you. Exhaustion is caused by over-trading.Abiodun Babalola